Search Engine Optimization (
SEO) is considered the art and science of ranking a web site high in the many different search engines, like
Google , Yahoo! and Bing to get free traffic to the web site. If you have a web site for your business or podiatry clinic, them you need to promote it every chance you get. It has to have a good easily remembered domain name that your patients can remember; you must have to have it mentioned in your advertisements and on your printed stationary including your business card and letterhead. For the search engines, if someone searches for “
{Your City} podiatrist“, then does your web site show up or rank high? If it doesn’t then you need to find ways to make it show up. See this on how the
search engines may or may not rank a website. To get a site to rank high, you need to build
backlinks to the site by getting other sites to link to your web site. You need to submit to
web directories, such as
DMOZ to help the
link building. Generally the greater number of links to a site (
link juice), the better the site will rank in the search engines. If you serious and have a lot of competition in your area, then you should consider consulting an SEO professional (not an
SEO Kiddie). See this
Linkvana Review on how to build backlinks.